Chad Tyler

He turns industry friction into practical dealer strategy.

A husband and father of four, Chad brings 16 years of leadership in the marine industry to his role as a Founder of Rec Intelligence. As Executive Vice President of Skier's Marine, he has guided one of the nation's largest family-owned boat dealerships, giving him a firsthand understanding of the complex relationship between dealers and OEMs.

Chad serves as the visionary bridge for the company, ensuring that high-level technology translates into actionable sales strategies that work for real dealers and OEMs. His mission is to conceptualize solutions that do not yet exist to address industry-wide friction points. Off the clock, you will find him working on his farm or on the water — skiing, surfing, and cruising with his family.

• Dealer operator16 years of marine industry leadership.
• Dealer and OEM bridgeFirsthand understanding of the friction between retail operations and manufacturer needs.
• Practical strategyTurns high-level technology into sales workflows dealers can use.